WHAT YOU INTEND TO PUBLISH, PER MONTH Social / profile posts Blog posts Website pages Videos Emails to your list Reports or guides The gated, downloadable kind. One good one a month is plenty.

WHAT ONE OF EACH ACTUALLY TAKES, IN HOURS Hours per post Writing, the image, and scheduling it. Time yourself once — it is always more than you think. Hours per blog post Hours per website page Hours per video Shoot plus edit plus upload plus the description. Not just the minutes on screen. Hours per email Hours per report or guide

YOUR LIMITS Hours a month you truly have for this Not the hours you wish you had. The ones already blocked out and defended. Days ahead that count as 'due soon' Share that must carry first-hand material Your own numbers, photos, or a call you made. Below half and the whole plan is replaceable.

PUBLISHED THIS CYCLE, BY TYPE

Social / profile posts—

Blog posts—

Website pages—

Videos—

Emails—

Reports or guides—

STILL OWED THIS CYCLE, BY TYPE

Social / profile posts—

Blog posts—

Website pages—

Videos—

Emails—

Reports or guides—

DOES THE PLAN FIT THE HOURS

Pieces promised per month—

Pieces per week that works out to—

Hours the plan needs—

Share of your hours it eats—

HOURS SPARE OR SHORT—

Average hours per piece—

WHERE YOU ACTUALLY STAND

Pieces on the calendar—

Published—

Cadence actually hit—

Late right now—

Due inside your window—

Open pieces with no date on them—

Still just an idea—

Estimated hours still to do—

IS ANY OF IT WORTH READING

Share of published work that is first-hand—

Published with nothing first-hand in it—

Above or below your first-hand target—

Pieces aimed at what you actually sell—

Pieces answering a real question—

Pieces showing proof of the work—

The Calendar

One row per piece. Fill the publish date first — everything on the right keys off it.

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Content Calendar Planner

PUBLISHED THIS CYCLE, BY TYPE

STILL OWED THIS CYCLE, BY TYPE

DOES THE PLAN FIT THE HOURS

WHERE YOU ACTUALLY STAND

IS ANY OF IT WORTH READING

The Calendar

Want it as a spreadsheet you own?

Content Calendar Planner: the full workbook

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