WHAT YOU HAVE SPENT
Total spent so far—
Budget left—
Share of the budget used—
Spend as a share of the asking price—
Spend as a share of your commission
WHAT IT BOUGHT
Showings produced—
COST PER SHOWING—
Showings per week on market—
Offers this much traffic should have produced—
Cost per offer received—
REACH AND THE DROP-OFF
Impressions logged—
Clicks and inquiries—
Impressions that became an inquiry—
Inquiries that became a showing—
Cost per thousand impressions—
COST PER SHOWING BY CHANNEL
MLS + syndication—
Property website—
Social ads—
Google ads—
Open house—
Broker open—
Direct mail—
Email blast—
Yard sign—
PACE
Days left against what you promised—
Marketing spend per week on market—
Weeks the remaining budget covers—
Channel Log
One row every time something runs. The last four columns fill themselves in.
| Date | Stage | Channel | What exactly ran | Spend | Impressions | Clicks / inquiries | Showings produced | Cost per showing | Cost per 1,000 impressions | Inquiry rate | Verdict | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | — | — | — | — | ||||||||
| 2 | — | — | — | — | ||||||||
| 3 | — | — | — | — | ||||||||
| 4 | — | — | — | — | ||||||||
| 5 | — | — | — | — | ||||||||
| 6 | — | — | — | — | ||||||||
| 7 | — | — | — | — | ||||||||
| 8 | — | — | — | — | ||||||||
| 9 | — | — | — | — | ||||||||
| 10 | — | — | — | — | ||||||||
| 11 | — | — | — | — | ||||||||
| 12 | — | — | — | — | ||||||||
| 13 | — | — | — | — | ||||||||
| 14 | — | — | — | — | ||||||||
| 15 | — | — | — | — | ||||||||
| 16 | — | — | — | — |